Manage
By analysing insights and performance, I can create and manage a social media brand, and help it to grow.
When I started managing the Your Home & Garden Instagram it lacked direction and consistency. I have built its offering to include interactive stories, video content and a greater interaction with the audience, which has resulted in a 15% increase in followers in one year and a higher consistency of content engagement overall.
Engage
I create interactive and appealing content that encourages followers to engage with, most importantly, enjoy. I’ve found stories to be a great avenue for interacting with our followers; sharing their content, directing them to online articles, and, perhaps the most fun of all, playing some good ol’ games with them.
The ‘Would you Rather’ series saw an increase in average reach by over 230%, and a quick game of ‘Spot the Cat’ saw a spike in story replies.
Create
Every so often I like to stretch my styling legs and give my photography hands a crack.
For Your Home & Garden magazine this came in the form of styling a flat-lay shoot of the new issue each month.
In another iteration of this, I produced and shot a digital cover to run alongside the print cover each month.